What we do
At How About India, we are both a creator-driven agency and a serious content marketing partner. We bridge the gap between creators and brands by building authentic collaborations that spark cultural conversations and deliver measurable business impact.
Our expertise spans influencer management, content creation, social media campaigns, creator management and brand partnerships offering end-to-end solutions that combine creativity with strategy. Every campaign we craft is rooted in storytelling, business objectives and cultural relevance ensuring that brands don’t just engage audiences but earn their trust.
By uniting India’s creator culture with sharp marketing execution, we help brands grow meaningfully in a digital-first world.
Services
01
Influencer Marketing
We manage and nurture a diverse community of influencers across multiple platforms and industries. Our role goes beyond matchmaking, we strategically align the right creators with the right brands to ensure authentic, impactful collaborations.
From influencer discovery to campaign execution, we provide end-to-end support: negotiating partnerships, managing deliverables and ensuring brand safety at every step. Our approach emphasizes authentic storytelling, so every campaign resonates with audiences and builds genuine brand trust.
With data-driven insights and creative direction, we help influencers and brands co-create content that not only engages but also converts.
02
Content Creation
We craft content that captures attention, sparks conversations and strengthens brand identity. Our team collaborates with creators, designers and storytellers to produce high-quality visuals, videos and copy that are tailored for every platform and audience.
From ideation to execution, we ensure each piece of content reflects the brand’s voice while staying culturally relevant and trend aware. Whether it’s short-form reels, long-form storytelling, product shoots or campaign assets, we create with a balance of creativity and strategy.
By blending storytelling with insights, we design content that not only entertains but also drives measurable results, building awareness, boosting engagement and driving results.
03
Social Media
Campaigns
We manage social media campaigns that deliver impact from start to finish. Our approach covers every stage from strategy, creative development, influencer alignment, campaign execution to performance tracking ensuring seamless delivery and measurable success.
From identifying the right platforms and formats to setting campaign goals, we tailor strategies that maximize reach and engagement. Our team handles creative direction, influencer coordination, content rollout, paid amplification and real-time community management.
04
Creator
Management
We go beyond influencer matchmaking by offering holistic creator management. Our goal is to empower creators with the right tools, partnerships and strategies so they can thrive while delivering maximum value to brands.
We help creators build their personal brand, streamline collaborations and maintain long-term relationships with businesses that align with their vision. From negotiating fair contracts to ensuring smooth communication and timely deliverables, we act as a bridge between creators and brands.
05
Brand
Partnerships
We specialize in building meaningful brand partnerships that go beyond one-off collaborations. By deeply understanding a brand’s values, audience and objectives, we connect brands with creators who can translate those elements into authentic stories.
Our role is to craft partnerships that deliver impact whether through long-term ambassador programs, co-created content, event collaborations or digital-first campaigns. We manage the entire process from scouting and aligning the right partners.
Client testimonials
“Worth every minute working together.”
This is the space to share a review from one of the business's clients or customers.
Jean G.
Senior Art Director
at MAL
“Reliable team of experts.”
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Kimberly A.
Senior Art Director
at REI
“My brand went viral thanks to TF!”
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Nina D.
Senior Art Director
at ALGO
Curious how we can help?
Connect with us!